Acquisition project | SSN Games

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Acquisition project | SSN Games

Product: Mobile Games

Are you in search of fun, immersive, and easy-to-play mobile games that offer quick, rewarding gameplay experiences? Look no further than SSN Game! As a casual and hyper-casual gaming studio, we are dedicated to creating games that seamlessly fit into your daily life, providing moments of relaxation and happiness anytime, anywhere. With over 1 million players worldwide, our game community keeps growing, and we want you to be part of it.

Understand the Product

SSN Games is in the business of entertainment and engagement through mobile gaming, offering a variety of casual and hyper-casual games that are easy to play and enjoyable. Our games provide a quick escape for players, allowing them to immerse themselves in fun experiences that can be enjoyed anytime, anywhere.

Our business model focuses on monetizing engagement through ads and in-app purchases. By creating engaging gameplay experiences, we build a loyal player base who can enjoy our games for free or enhance their experience with premium content, all while fostering a vibrant community of casual gamers.

Understanding Core Value Proposition
What SSN Games does: We offer a dynamic platform for casual gamers, featuring games that are easy to play yet challenging to master. Players can enjoy a variety of mobile games, compete with friends on leaderboards, and personalize their gaming experiences with in-app purchases. Our games are designed to provide stress relief, enjoyment, and seamless gaming experiences tailored for players on the go.

Understanding the Users: Detailed User Profile for SSN Games

Demographic

Gender Distribution: Our user base is diverse, with a slight majority of male players but an increasing engagement from female players, showcasing broad appeal.
Geographical: The majority of our users come from metropolitan areas with strong representation across urban and suburban regions, allowing SSN Games to reach key markets globally.

Engagement Patterns

Playing Frequency: Approximately 50% of our users engage with SSN Games on a daily or weekly basis, representing a core of highly active users. The remaining 50% play occasionally, indicating potential to grow engagement among casual players.
Game Preferences: SSN Games attracts a wide range of players who enjoy quick and immersive experiences, primarily in casual and hyper-casual genres. Popular genres include puzzle games, strategy games, and light action games, which foster retention and repeat play.

User Experience and Satisfaction

Quality Ratings: A majority of users rate SSN Games highly for its engaging gameplay, user-friendly interface, and rewarding in-game experiences, with ratings averaging above 3 out of 5.
Ease of Use: Over 90% of users find SSN Games easy to navigate, ensuring a smooth experience from the start.

Monetization and Spending Behavior

In-App Purchases: Around 2% of users make in-app purchases, with most spending in small amounts, creating a balanced revenue stream between ad-supported play and premium content.
Motivation: Users are primarily driven by the enjoyment and relaxation our games provide, with a smaller percentage engaging for competitive achievement and progression.

Usage Patterns

Peak Play Times: Users primarily play during late evenings, weekends, and quick breaks throughout the day. This allows SSN Games to focus its engagement efforts on these peak times, maximizing activity and retention.

Trust and Security

User Trust: Users appreciate SSN Games as a secure and family-friendly platform, which is crucial in building lasting relationships with players in the competitive gaming landscape.

Competitive Landscape

Churn and Competition: While SSN Games enjoys a loyal player base, the casual gaming market has high churn rates and competition from other popular mobile game studios. This underlines the need for continued innovation and engaging content to retain players and reduce churn.

Understanding ICP

Criteria	User 1	User 2
Name	Tikamal	Pranav
Education	High School Graduate	College Graduate
Profession	Freelance	Full-time Job
Age	23	35
Demographics	Small Town	Metropolitan Area
Income Level	Unspecified	20K+ Monthly
Interests	Casual gaming, outdoor activities, social media	Mobile gaming, entertainment apps, movies
Values	Friends, Social Life	Personal Time, Hobbies
Needs	Fun, Relaxation, Social Connection	Fun, Stress Relief, Leisure Time
Pain Points	Boredom, Lack of engagement options	Stress, Limited free time, Workload
Solution	Quick, engaging mobile games, social sharing options	Casual games that fit into busy schedules, rewarding gameplay
Behavior	Daily, Engaged Player	Occasional Player
Goals	Entertainment, Social Interaction	Relaxation, Enjoyment

Understanding Market

Factors	Competitor 1 (Voodoo)	Competitor 2 (Homa Games)
What is the core problem being solved by them?	Creates addictive mobile games with simple mechanics and engaging gameplay loops	Develops engaging and visually appealing mobile games that cater to a wide range of audiences
What are the products/features/services being offered?	Offers a diverse portfolio of casual mobile games across various genres, including hyper-casual, puzzle, and arcade games	Focuses on creating high-quality mobile games with innovative gameplay mechanics and stunning visuals
Who are the users?	Primarily young adults and teenagers who enjoy quick and easy-to-play games	Caters to a broader audience, including both casual and core gamers
What channels do they use?	Utilizes a combination of organic and paid advertising channels, including social media, app stores, and influencer partnerships	Leverages a mix of organic and paid advertising channels, with a strong emphasis on social media and influencer marketing
What pricing model do they operate on?	Primarily relies on in-app advertising to generate revenue	Combines in-app advertising with in-app purchases to generate revenue
How have they raised funding?	Has raised significant funding from various investors, including Tencent and Sequoia Capital	Has secured funding from a variety of investors, including venture capital firms and angel investors
Brand Positioning	Positions itself as a leading publisher of addictive mobile games with a focus on user engagement and retention	Positions itself as a creator of high-quality mobile games that offer a unique and immersive gaming experience
What is your product's Right to Win?	Focuses on creating highly addictive games with simple mechanics and engaging gameplay loops	Focuses on creating visually appealing and innovative games that stand out in a crowded market
What can you learn from them?	Can learn from their focus on user engagement and retention through addictive gameplay mechanics	Can learn from their emphasis on creating high-quality games with innovative gameplay mechanics and stunning visuals.

Total Addressable Market (TAM): INR 17.5 Billion
Serviceable Available Market (SAM): INR 5.425 Billion
Serviceable Obtainable Market (SOM): INR 1.085 Billion

To create these user personas, I followed a structured approach to understand the target users' demographics and needs. I started by interviewing five individuals who have Played SSN Games, I gathered insights from colleagues and industry contacts who interact with similar tools. These interviews focused on understanding the users and their behavior.

Summarising ICP

ICP 1 Tikamal is a young, urban individual who is highly engaged with digital media. He spends a significant amount of time on social media and gaming platforms, seeking entertainment and social interaction.

His primary pain point is boredom and a lack of engaging content.

ICP 2 Jadu is an urban professional with a higher income. He uses digital platforms for entertainment and relaxation. However, his busy schedule limits his free time, leading to stress.

He seeks games that can be played in short bursts, Multiplayer with large audiences, and offer rewarding gameplay.

ICP3 Kundan is also an urban professional with a higher income and a busy lifestyle. Similar to Jadu, he uses digital platforms for relaxation and entertainment. His primary pain points are stress and limited free time.

He prefers casual and hyper-casual games that can be played offline and require minimal time investment.

Market Size By Gaming App Install

Total Addressable Market (TAM): 2.55 billion

Global gamers in 2020 = 2.7 billion

Mobile gamers (TAM) estimated = 60% of total gamers

Serviceable Available Market (SAM): 1.785 billion

around 70% of mobile gamers play casual games

Serviceable Obtainable Market (SOM): 17.85 million

assuming min 1% of the market share

effectively reach

References Linl:

https://sensortower.com/solutions/gaming

https://financesonline.com/video-games-industry-statistics/

Focus: We are focused on app installs so we will be bringing traffic on app listing.

Channel Name	Cost	Flexibility	Effort	Speed	Scale	REASON
Organic	low	low	low	low	high	Organic channels like search engine optimization (SEO), social media engagement, and content marketing focus on building brand visibility and attracting users naturally. They are cost-effective but require consistent effort and time to show results.
Paid Ads	high	high	high	high	high	Paid advertising channels like Google Ads, social media ads, and display ads allow targeted campaigns to reach specific demographics and interests. They offer high flexibility and speed but can be expensive.
Referral Program	low	high	high	low	low	Referral programs incentivize existing users to refer new users to your app. This can be a cost-effective way to acquire new customers and build brand loyalty. However, it may take time to gain momentum and scale.
Affiliates	high	high	high	low	low	Affiliate marketing involves partnering with other websites or influencers to promote your app. This can effectively reach new audiences, but it requires careful selection of affiliates and managing relationships.

Website: https://ssngames.com/

PlayStore: https://play.google.com/store/apps/dev?id=9177390780491964987

App Store: https://apps.apple.com/us/developer/ssn-computer/id1563679412?see-all=i-phonei-pad-apps

Understanding Core Value Proposition

What SSN Games do

We offer a Mobile Game Catalog for casual gamers, featuring games that are easy to play yet challenging to master. Players can enjoy various mobile games, compete with friends on leaderboards, and personalize their gaming experiences with in-app purchases. Our games are designed to provide stress relief, enjoyment, and seamless gaming experiences tailored for players on the go.

Our primary focus is on platforms where most of our users are active, including YouTube, Instagram, Discord, Facebook, and Twitter. We create engaging content around our latest game launches, trending games, gaming memes, friendship memes, and musical videos. By tapping into popular trends and relatable topics, we aim to build a stronger connection with our audience, keep them engaged, and amplify our brand presence across these key channels.

YouTube: Our YouTube channel serves as a hub for in-depth content, including gameplay previews, game trailers, and behind-the-scenes looks at our development process. We also post interactive videos around new game launches, showcase trending games, and even create musical videos inspired by popular game soundtracks. This video-driven approach helps us establish a deeper connection with viewers, keeping them informed and entertained.
Instagram: On Instagram, we focus on visually appealing, bite-sized content that grabs attention. Our posts and stories include game updates, trending gaming memes, friendship memes, and quick gameplay clips. Reels and IGTV videos allow us to experiment with short-form content that goes viral easily, helping us stay top-of-mind for our audience. We also use Instagram to engage with followers directly through Q&As, polls, and story interactions to build a more personal relationship with our community.
Discord: Our Discord server acts as a central community hub where users can engage directly with each other and with us. We host exclusive events, launch discussions, and sneak peeks at upcoming releases. Discord also allows us to gather real-time feedback on our games, fostering an active community that feels involved in SSN Games' journey. Here, our content focuses on community engagement, live chat events, and interactive activities like gaming tournaments and game-themed trivia.
Facebook: Facebook provides us with a platform for slightly longer-form content, including updates, event invites, and gaming news. Here, we share content that appeals to both casual followers and dedicated fans, such as game reviews, release schedules, and community highlights. Facebook Groups also offer us the chance to connect with niche gaming communities, allowing us to reach audiences who share a passion for the types of games we create.
Twitter: On Twitter, we tap into trending topics, quick updates, and timely content, including memes, reaction GIFs, and short announcements. The fast-paced nature of Twitter makes it ideal for sharing real-time updates on game launches, trending game topics, and humorous content around gaming culture. Our Twitter feed is filled with gaming and friendship memes, making it a fun and interactive space that encourages retweets, shares, and conversations.

Driving targeted traffic to our app listing, allowing us to reach potential users who are highly likely to install and engage.

Google ads/ meta adsapp install campaigns:

CAC: 0.2$

LTV: 1$

CAC: LTV - 5:1

Audience: casual gamers, mobile games, tap and play games

ICP

ICP 1 Tikamal is a young, urban individual who is highly engaged with digital media. He spends a significant amount of time on social media and gaming platforms, seeking entertainment and social interaction.
His primary pain point is boredom and a lack of engaging content.

Creatives Strategy

30-second video ads showcasing the following:

Highlight core gameplay loop: Focus on the unique and engaging gameplay mechanics.
Fail Ads: Showcase funny or relatable moments of failure.
Highlighting superpower of games: Special abilities or powers that players can unlock

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We partners with publishing houses to cross-promote games, optimize user acquisition, and leverage joint marketing efforts.

In-app social features like link sharing, social media integration, and follow-to-earn incentives foster community, drive organic growth, and increase user engagement.